In a market that never
stands still, we make sure people recognize you–even when everything else keeps changing.
Human Intelligence Creative Lab (HiCL)
A Bangkok-based creative partner built on experience across the US and Southeast Asia.
Recognitions
San Francisco Show, Cannes Lions,
The One Show, Clio, Spikes Asia,
London International Awards, New York Festivals Advertising Awards, Effie, Spikes Asia, Kancil Awards, Adman, Luerzer’s Archive, Campaign Brief Asia
Hi.
We’re Human Intelligence Creative Lab—
or HiCL for short.
A young creative agency in Bangkok with over two decades of experience.
In a market that never stands still, companies are constantly asked to change. Campaigns evolve. Content moves fast. Directions shift. But what people remember shouldn’t.
We make sure people recognize you—even when everything else keeps changing.
We don’t just think in campaigns or content, but in how people recognize you across everything you do. From film to social, from big ideas to small details, every piece has a role—building recognition over time.
Because when people recognize you instantly, you don’t need to keep reintroducing yourself. That’s what we work for.
McCann Worldgroup continues to do exceptional work for Mastercard—and we’re always glad to support when the opportunity comes.
Rooted in Mastercard’s belief in priceless experiences, this campaign shifts the role of travel—from being a tourist, to becoming a traveler.
Arriving as a foreigner. Feeling like a local.
With the app, visitors don’t just explore Thailand—they experience it the way locals do. Seamlessly, intuitively, and with confidence from day one.
More to come this summer.
Latest Work
